Some companies use TV to launch games as well, meaning they risk investing marketing yen into campaigns before really knowing if a game actually works or not. ![]() In Japan, however, mobile content has been advertised on national television for years.įor Japanese mobile game makers in particular, TV ads usually mark the end of the spectrum of available marketing tools – after methods like burst campaigns, display ad buys, cross-promotion, collaborations, traditional PR and others. Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user acquisition, and of course the costs of running ads on TV in the first place.
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